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Fredsaktien
Charity project aiming to promote peace and intercultural/religious understanding between young people in Western Europe as well as the Middle East.
A larger Danish church organisation wanted to support a youth exchange program by selling so-called peace stock (fredsaktier).
By buying the stock people would be supporting the exchange travel of both muslims and christians between countries like Denmark, Syria, Jordan and Lebanon. The long term aim was to educate these peace ambassadors to promote intercultural tolerance in their local communities.
The logotype and site design was built around the olive leaf - a biblical symbol of peace.
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Year
2007
Role
Website + identity: Concept + design -
Agency
Responsfabrikken
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